Mission

"Bringing the very best natural
personal care to every man."

Grapefruit and Rebel Care

BETTER PRODUCTS

It’s simple. We make everything ourselves, use only natural ingredients that work, and we won’t break your bank in the process.

BETTER MEN

We mean all men. We create products for all skin types, ages, shapes and sizes because we believe that a good self-care routine can boost confidence and make you feel (and smell) good.

Guy with beardwash and Rebel Care
Planet Earth and Rebel Care

BETTER PLANET

We want to leave the world better than we found it. Your responsibility is to recycle and refill all our products. Our responsibility is to make that process as easy as possible for you.