Mission "Bringing the very best natural personal care to every man." BETTER PRODUCTS It’s simple. We make everything ourselves, use only natural ingredients that work, and we won’t break your bank in the process. BETTER MEN We mean all men. We create products for all skin types, ages, shapes and sizes because we believe that a good self-care routine can boost confidence and make you feel (and smell) good. BETTER PLANET We want to leave the world better than we found it. Your responsibility is to recycle and refill all our products. Our responsibility is to make that process as easy as possible for you.